Nederlander Concerts promotes Jamie Loeb to senior vice president. In her new role, Loeb will continue to report directly to the chief executive officer Alex Hodges.
“From her first day at Nederlander Concerts, Jamie has been an incredibly strong leader,” said Hodges. “She has helped Nederlander Concerts maintain its position as one of the most important independent promoters in North America. She was instrumental in getting us through the height of the pandemic and a successful rebound last year with our return to a full schedule of performances.”
Loeb tells Billboard, “I have always been proud to be part of such a dynamic team that is dedicated to bringing exceptional live experiences to fans. I am honored and grateful for the opportunity to continue contributing to the growth and success of our company in this new role.”
Loeb joined Nederlander Concerts in 2008 as VP of marketing. She is responsible for the online development, marketing initiatives and promotional campaigns for Nederlander’s venues and its bookings at third-party facilities. With local, regional and national experience, Loeb creates innovative strategies and tour marketing campaigns, which integrate traditional and digital technologies resulting in a deeper connection between artists, their fans and ticket sales.
In 2020, she was honored as Women of Influence by VenuesNow Magazine.
During the pandemic, Jamie started volunteering with the National Independent Venue Association and played a key role in a number of projects, including the #SOSFEST — a three-day virtual festival with Foo Fighters, Miley Cyrus, The Roots, Reba McEntire, Leon Bridges, Dave Matthews, Little Big Town, G-Easy and Brittany Howard, which raised over $3 million for the NIVA Emergency Relief Fund.
Loeb and the NIVA team’s efforts led to Congress passing the $16 billion Shuttered Venue Operators Grant program, effectively saving the independent concert business from total collapse. Simultaneously, she and her team at Nederlander Concerts launched the innovative Drive-In OC series featuring Andrew McMahon, Kaskade, LP and comedy and movies at City National Grove of Anaheim. The series proved a great success, safely hosting over 80 drive-in events for over 65,000 fans while grossing over $4.1 million in ticket sales.
Prior to Nederlander, Loeb was the senior director of national tour marketing for Live Nation where she developed national tour marketing plans for Def Leppard, Avril Lavigne, Projekt Revolution and more. She also participates regularly on panels nationwide, including SXSW, Pollstar and the Aspen Live Music Conference, with digital marketing pioneers and other promoters in the industry.